Case Study: Philz Coffee Reinvigorates Content Efforts with Cohley

How Philz Coffee Reinvigorated Their Content Efforts with UGC

Philz Coffee, a community-focused coffee brand, needed to scale its content creation as it expanded into new markets. With a small marketing team, they struggled to produce enough content across multiple product lines and also needed visual coverage for store openings in different locations.

Using Cohley’s creator network and UGC platform, Philz Coffee recruited location-specific creators for store openings and nationwide creators for product photography by shipping products directly to them. With Cohley, they generated 700+ visual assets, partnered with 90+ creators, and drove 3.4M+ impressions on Instagram across their digital marketing channels.

Philz Coffee

Jolie

Marketing Communications Manager