Case Study: Kleinfeld Bridal Party cuts photo shoot costs and sources diverse models with Cohley

How Kleinfeld Bridal Party Married Model Sourcing and Content Generation for Cost Efficiency

Kleinfeld Bridal Party partnered with Cohley to support its growing content needs and solve a costly, time-consuming challenge: sourcing diverse models for in-house photo shoots. While the team already had a studio and photographer in place, they needed a more budget-friendly way to find inclusive talent for their bridal content.

Using Cohley’s model sourcing campaigns, Kleinfeld Bridal Party connected with NYC-based creators who matched their brand and could also support micro-influencer efforts. Cohley helped streamline model communication, payments, and organization, and the customer reported generating 200+ rights-approved assets while saving over $7,000 in model costs—about 60% in savings.

Kleinfeld Bridal Party

Melanie

Vice President of Brand Marketing