Case Study: Hyland's boosts social impressions and UGC performance with Cohley

How Hyland’s Leverages Influencers for Social Impressions and Digital Ad Content

Hyland’s, the homeopathic medicine company, wanted a scalable way to boost its digital presence by working with mommy influencers. The challenge was to generate social impressions from a targeted audience while also creating high-quality user-generated content for digital ads.

Hyland’s turned to Cohley and its Creator Campaigns to manage influencer recruitment, communication, payments, reporting, and content licensing in one place. By leveraging motherhood influencers on Instagram and repurposing their photos and videos in paid ads, Cohley helped Hyland’s produce 350+ photos, 170+ videos, 13MM+ Instagram impressions, and more than $25K in earned media value, while also improving ad performance through testing and optimization.

Hyland’s

Diana Cao

Brand Manager