Case Study: Brooklyn Crafted boosts ad performance and drives e-commerce growth with Cohley

How Brooklyn Crafted Refreshed Their Brand and Delighted New E-Commerce Store Visitors

Brooklyn Crafted partnered with Cohley while undertaking a major brand reinvention: rebranding its full beverage line and launching a new e-commerce site within a few months. They needed aspirational, ad-ready content to support the refresh and help drive traffic to the newly revamped store, so they turned to Cohley’s Content Platform and Creators.

Cohley delivered more than 100 content assets for the launch and helped Brooklyn Crafted create Photo Sequencing Videos in its Creative Suite for Instagram and Facebook ads. With Cohley’s support, Brooklyn Crafted boosted click-through rate by 147%, reduced cost per click by 55%, and achieved a $0.48 cost per result, making the relaunch both visually compelling and highly cost-effective.

Brooklyn Crafted

Keli Roberson

Director of Marketing