Case Study: Bobo’s boosts Instagram growth and content assets with Cohley

How Bobo’s Stays Relevant in Today’s Digital Age

Bobo’s, the natural food brand known for its oat bars, needed to strengthen its digital presence in an increasingly crowded healthy-snack market. To do that, it turned to Cohley for influencer campaigns and digital content support, aiming to stand out across social channels and connect with health-conscious consumers, especially around New Year’s resolutions.

Using Cohley’s SmartMatch™ tool, Bobo’s selected 31 family-oriented influencers to create Instagram content and submit additional images for reuse across digital channels. The campaign generated 31 posts, 2 million impressions, a 12% increase in Instagram follower growth, and nearly $30K in earned media value—about 660% above the initial influencer spend—while also delivering 140 reusable assets.

Bobo’s

Leslie Ethridge

Marketing Associate