Case Study: Biaggi achieves diverse, low-cost content creation with Cohley

How Biaggi's Products (and Content!) Succeeded in Folding Small, Yet Packing Large

Biaggi, a luggage brand focused on helping travelers pack efficiently without sacrificing style, needed a more cost-effective way to produce diverse content for its growing audience. After spending thousands on traditional photo shoots, the company found that while it had control over the images, it lacked the variety needed to showcase products across different traveler lifestyles. To solve this, Biaggi turned to Cohley.

Using Cohley’s Content Platform and network of creators, Biaggi worked with a range of contributors, from moms to travel bloggers, to generate lifestyle photos featuring its products in varied settings around the world. Cohley helped Biaggi produce more than 200 content items at just $6.85 per asset, cutting cost per asset by 86% versus traditional edited semi-professional photography and giving the brand a reusable library of fresh visual content.

Biaggi

Stephen Hersh

CEO