Case Study: Any Baby cuts costs and boosts ad performance with Cohley

How Any Baby Cut Costs and Improved Ad Performance

Any Baby, a startup founded by Sachin and Tulsi in 2019, needed help scaling content and driving awareness for its Smartsie launch but lacked the time, budget, and bandwidth to manage content production and influencer marketing in-house. They turned to Cohley for support with content generation, influencer partnerships, and ad performance optimization.

Using Cohley’s photography and influencer campaigns, Any Baby created diverse, high-quality photo and video assets, worked with 13 mommy influencers, and tested top-performing creative in paid social ads. With Cohley, the brand produced 150+ photos and 35+ videos, generated over 46K impressions with a 15.43% engagement rate, saved more than $12K, and cut social ad CPA by 50%.

Any Baby

Sachin Bhargava

Founder & COO