Case Study: Adore Me Taps into TikTok and Generates Authentic UGC with Cohley

How Adore Me Tapped into a New Content Type and Audience with TikTok

Adore Me, an inclusive lingerie brand, wanted to tap into TikTok to reach a younger audience while still representing authentic women and preserving some creative direction. The challenge was launching on a new platform with UGC-style video content that felt true to the brand, and they turned to Cohley for support.

Using a Cohley Campaign, Adore Me accessed Cohley’s network of TikTok creators and used customizable briefs to guide basic requirements while giving creators freedom over the content. Cohley helped Adore Me partner with 46 TikTok creators, generate 50+ video assets, and prove TikTok as a viable social channel for authentic UGC across its own marketing channels.

Adore Me

Andra Melinte

Influencer Marketing Team Lead