Case Study: Kingsford achieves content personalization at scale with Cohley

Grillin’ up Content Diversity with Cohley

Kingsford, the Clorox-owned charcoal brand, needed a better way to create content that would resonate with different audiences and support its personalization efforts. To do that, the team turned to Cohley for help generating fresh visual assets for their marketing needs.

With Cohley, Kingsford sourced 229 unique photos from 11 content creators, giving the brand a wider range of creative to use across social, ads, and its website. The result was highly diverse content at less than a $22 cost per photo, helping Kingsford spend less, produce more, and improve testing and personalization.

Kingsford