Case Study: CVS Pharmacy achieves seasonal marketing impact with Cohley

CVS Pharmacy - Customer Case Study

CVS Pharmacy needed a way to create timely seasonal content that could support key product and initiative campaigns throughout the year. To meet this challenge, CVS Pharmacy worked with Cohley and its Fully Managed Services to support seasonal marketing efforts and coordinate campaign ideation, creator communication, execution, and reporting.

Cohley delivered influencer campaigns tied to seasonal moments like Easter, Mother’s Day, and cold and flu season, generating social impressions through Instagram posts while also securing perpetual rights to the creator assets. This gave CVS Pharmacy reusable content for organic social and paid social ads, reducing the need to negotiate separate usage rights and extending the value of each campaign.

CVS Pharmacy