Case Study: Cheers scales photo and video content generation with Cohley

Cheers - Customer Case Study

Cheers, an alcohol health brand that was rebranding from Thrive after appearing on Shark Tank, needed a steady stream of user-generated photos and video testimonials to support ad performance and sales during the transition. The team faced a content crunch because its in-house creative resources couldn’t produce the volume and variety of assets required, especially while packaging and branding were changing.

To solve this, Cheers used Cohley to run two monthly content campaigns for product photography and video testimonials, then pulled rights-approved assets from Cohley’s Content Library for use in ads and other marketing channels. The results were strong: Cheers generated 75+ video assets and 500+ photos at an average cost of $0.31 per asset, while also creating authentic product reviews and maintaining content momentum throughout the rebranding process.

Cheers

Brooks Powell

CEO