Case Study: BuddyIns builds a licensable long-term care distribution platform with Coherent Spark

BuddyIns launches an insurtech platform with Coherent, reaching 1,000 users per day

BuddyIns, a tech-enabled brokerage general agency specializing in long-term care insurance, had developed powerful actuarial Excel models to explain and compare complex products. However, these models were stuck on desktops with no path to the web, preventing interactive use and broader distribution. The challenge was to get this intelligence online without a software engineering team to reshape the market's outdated distribution tools.

Using Coherent Spark as an orchestration layer, BuddyIns integrated their actuarial Excel models with front-end tools to build an interactive platform. The solution from Coherent enabled them to generate SaaS licensing revenue from carriers and competitors, add new products in hours, and power tools used by ~1,000 people daily. The platform was also embedded in Suze Orman's app, reaching millions of consumers and transforming BuddyIns from a niche brokerage into a licensed insurtech platform.

BuddyIns