Case Study: a North American fitness brand unifies digital and in-club memberships with Coherent Solutions

North American Fitness Brand lowers crash rates with Coherent Solutions

Coherent Solutions partnered with a North American fitness brand that needed to modernize its digital membership ecosystem. The client faced challenges with an outdated Xamarin mobile app that was slow, difficult to maintain, and unable to support new digital membership models and dynamic content for both in-club and at-home users.

Coherent Solutions rebuilt the platform by migrating from Xamarin to native iOS and Android architectures and introducing a backend-driven framework for dynamic content. This solution created a single, stable app for all members, which resulted in lower crash rates, shorter release cycles, and a consistent user experience. The vendor's work established a unified architecture that simplified maintenance and set a foundation for future innovation.