Case Study: an Australian-based online forex broker achieves 15,000 new active users with Coherent Solutions

australian-based online forex broker attracts 15,000 new active users with Coherent Solutions

The customer, an Australian-based online forex broker, sought to address common pain points in cryptocurrency trading, such as high fees, hidden charges, and clunky user interfaces. They partnered with Coherent Solutions for digital product engineering to develop a transparent and user-friendly crypto trading platform from scratch.

Coherent Solutions implemented a platform with a flat 0.25% fee structure, an intuitive user interface, and robust security features. The solution successfully attracted 15,000 new active users within its first six months in production, achieving higher user retention and setting the stage for the client's long-term growth.