Case Study: a US startup in supplemental health insurance launches a multi-channel platform with Coherent Solutions

a US startup in supplemental health insurance launches a platform in 4 months with Coherent Solutions

A US startup in supplemental health insurance approached Coherent Solutions with the challenge of building a greenfield software platform from just an idea. The founder needed a system that could provide instant, customized quotes and generate policy documents for consumers, while also offering a dedicated portal for agents. The key challenges were ensuring pricing consistency across all channels for compliance and creating a system that could automate routine work for the lean company.

Coherent Solutions designed and built a custom platform centered on a single API, which powered a consumer website, an agent portal, and later, a productized API for partners. This architecture allowed the startup to launch in just four months. The solution supported the company's growth for over two and a half years without a rebuild and unexpectedly created a new revenue stream through API sales. The engagement, noted for its senior team and lack of escalations, eventually transitioned to a small, sustainable support model.