Case Study: The Rittenhouse Hotel refreshes its spa brand and wellness experience with Cohere

The Rittenhouse Hotel elevates luxury spa branding with Cohere for its 5-star property

The Rittenhouse Hotel, a luxury hotel in Philadelphia and a member of the Hersha Hospitality Group, sought to reposition its spa and wellness offerings. Their challenge was to help the hotel win "Best Luxury Hotel in the Country" and continue to attract its high-end clientele with a new, upgraded angle. They hired the vendor Cohere to accomplish this.

Cohere implemented a comprehensive solution that included a new brand strategy, repositioning plan, and updated messaging. They also completed a brand evolution and an upgrade of the physical spa space for The Rittenhouse Hotel. This wellness repositioning by Cohere was designed to directly support the hotel's ambitious goal of achieving top national honors.

The Rittenhouse Hotel