Case Study: Southern Land Company achieves faster leasing and a coveted luxury apartment brand with Cohere

Southern Land Company’s 1909 Rittenhouse leases up faster than anticipated with Cohere

Southern Land Company, a Nashville-based real estate developer, engaged the vendor Cohere for a branding and marketing project. Their challenge was to create a distinct brand identity for a new luxury apartment experience connected to their Philadelphia property, The Laurel, in order to make the building stand out in a competitive market.

Cohere developed a comprehensive solution that included strategy, naming, and brand identity. They updated the brand name to '1909 Rittenhouse' to leverage the prestigious location and provide a practical identifier. This new branding successfully positioned the apartments as a coveted lifestyle brand, resulting in them leasing up faster than anticipated.

Southern Land Company