Case Study: Stephen Starr Restaurant boosts holiday gift card sales with Cohere

KPOD Stephen Starr Restaurant achieves 1:31 ROAS with Cohere

KPOD Stephen Starr Restaurant, a hospitality group with over 40 locations across multiple major cities, sought an effective holiday marketing campaign to promote gift card sales and unique dining experiences. For the third consecutive year, they partnered with vendor Cohere for strategy, campaign design, and digital marketing services to meet this challenge.

Cohere implemented a multifaceted creative campaign utilizing digital advertising, SMS messaging, email blasts, and out-of-home placements. The solution included a custom, nostalgic gift guide and targeted ads that visually narrated the unique Starr restaurant experience. The campaign was a data-driven success for Cohere, achieving a significant return on ad spend (ROAS) of 1:31 and a marketing spend of only 2%, far outperforming the hospitality industry average of 10%.

KPOD Stephen Starr Restaurant