Case Study: KOBA builds a bold, funky brand identity with Cohere

KOBA gains national attention with Cohere's bold branding

KOBA, a Baltimore-based furniture design studio specializing in handmade, vibrant furniture, approached the branding agency Cohere to develop a distinctive brand identity. Their challenge was to create a cohesive visual identity and branding strategy that would reflect the creativity and boldness of their designs without overshadowing the furniture itself.

Cohere developed a unique branding strategy centered on highlighting the joy and personality in each design. The solution included a custom logomark, a vibrant color palette, and a playful visual language that treated elements as characters in a "KOBA universe." The result was a bold and innovative brand experience that elevated the studio's work, garnering national attention in publications like Dwell Magazine. The founder, Sam Acuff, credited Cohere's designs with bringing the brand attention it would not have otherwise received.

KOBA