Case Study: Hotel Anna & Bel creates a memorable historic boutique hotel brand with Cohere

Hotel Anna & Bel launches a 1769 historic boutique hotel brand with Cohere

The customer, Hotel Anna & Bel, is a boutique hotel in Philadelphia housed in a historic building that was once a women's asylum. The challenge was to develop a brand identity and narrative that honored this unique history while providing a modern, alluring point of view for their new urban retreat. They engaged the vendor Cohere for brand strategy, brand identity design, copywriting, and collateral design.

Cohere crafted a comprehensive brand identity that balanced modern typography with ornate, handcrafted illustrative touches to create a visual language that felt both fresh and historically rooted. They developed a narrative around two fictional sisters, Anna & Bel, which was woven throughout the brand's copy and visual marks. The solution resulted in a distinctive and memorable brand with a light feminine touch that exudes personality throughout the hotel, successfully launching the new boutique destination.

Hotel Anna & Bel