Case Study: Di Bruno Bros. creates a sophisticated foodhall experience with Cohere

Di Bruno Bros. marks 80 years with Cohere's Alimentari bar branding

Di Bruno Bros, an iconic Philadelphia-based Italian specialty market, sought to create a sophisticated new cafe and shopping experience atop their Rittenhouse location. They partnered with the vendor Cohere to develop the strategy, naming, and comprehensive branding for this new venture, which aimed to replicate the special feeling of their original store in a new, elevated setting.

Cohere conceptualized and designed the identity for "Alimentari," an Italian term for a small neighborhood food store and gathering place. Their solution included brand strategy, naming, full brand identity, collateral, signage, and interior design to create various dining experiences within the space. The result is a warm, contemporary yet old-world styled cafe that serves as a hidden gem, allowing customers to taste artisanal cheeses, enjoy Roman-style pizza, and celebrate good food and company.

Di Bruno Bros