Case Study: Buccini/Pollin Group revives duckpin bowling with Cohere’s Wilma’s Bowling & Bar brand

Buccini/Pollin Group transforms a 5,700-square-foot duckpin bowling and arcade space with Cohere

The Buccini/Pollin Group sought to introduce a new generation to duckpin bowling and retro arcade games within a 5,700-square-foot space in downtown Wilmington. They engaged the vendor Cohere to develop a comprehensive brand identity and strategy for this new entertainment venue, which needed to merge a lively bar atmosphere with more upscale dining.

Cohere crafted a multi-layered brand vision centered on a mischievous character named Wilma, a criminal mastermind hidden behind an elegant facade. This narrative informed the brand identity, illustration, signage, and web design, creating an atmosphere that encourages patrons to let loose. The resulting website for Wilma's Bowling & Bar received an Honorable Mention from Awwwards for Hospitality Website Design.

Buccini/Pollin Group