Case Study: Leading Media Publisher achieves global management of 3.5M assets and 5-6x ROI with Cognizant assetSERV

Leading Media Publisher Manages 3.5 million Assets Globally with Cognizant assetSERV™

Leading Media Publisher, one of the world’s largest magazine publishers with 20+ U.S. titles and 300+ international editions, faced a fragmented digital asset environment: incompatible on‑premise DAMs across continents, no centralized U.S. repository or metadata links, and limited role/access controls that hindered sharing and reuse. To address these challenges, the customer selected Cognizant assetSERV, a cloud-based digital asset management platform.

Cognizant assetSERV created a single, global cloud repository with rights-based metadata, role/access management, lifecycle controls and search across brands and editions, enabling instant access and easier reuse. As a result, assets grew from 2.1M to 3.5M, more than 900 employees now use the system (expected to exceed 1,800), estimated ROI is 5–6x (potentially 7–8x) and the CTO projects up to 600% year‑over‑year cost savings—driving faster publishing, higher asset reuse and measurable revenue and efficiency gains for the Leading Media Publisher.