Case Study: World 2nd Largest Auto Company achieves global marketing collaboration and tens of millions in savings with Cognizant assetSERV

Fortune 10 auto manufacturer enables greater collaboration by deploying assetSERV™ worldwide

World 2nd Largest Auto Company faced a global marketing challenge after consolidating agencies: it needed a secure, scalable digital asset management platform to serve 11,000 agency, employee and dealer marketers across 10+ brands and to centralize thousands of marketing assets. The company selected Cognizant assetSERV to provide a single source of truth and controlled distribution for approved creative across its global organization.

Cognizant assetSERV deployed a worldwide DAM with robust search, hierarchical metadata and lifecycle controls, connecting users in 100+ countries and enabling fast, device-agnostic access. The platform hosts over 15 TB and hundreds of millions of dollars in assets, is accessed more than 8,000 times a day by 11,000 users, and through asset reuse is projected to save the company tens of millions of dollars over the next three years while providing audit insights to optimize content investment.