Case Study: Global Pharmaceuticals Company achieves increased user adoption and reduced marketing costs with Cognizant assetSERV

Cognizant assetSERV Drives User Adoption and Reduces Marketing Costs for Global Pharmaceuticals Company

Global Pharmaceuticals Company faced high development times, duplicated creative work and steep publishing licensing fees because it had no centralized digital asset management system. To streamline creation and distribution of sales and marketing content across Canada and 24 Western European countries, the company engaged Cognizant assetSERV and adopted the assetSERV platform as a single repository and publishing tool.

Cognizant assetSERV implemented a centralized, meta-tagged library that now houses roughly 270,000 assets and serves more than 400 users across Europe, North America, Latin America and Asia‑Pacific. The solution eliminated separate expensive hosting/publishing licenses, cut time to market and avoided one-to-two week delays for agency sourcing, while delivering an estimated 5–6× ROI based on asset downloads.