Case Study: World Largest Food & Beverages Company achieves global collaboration and major cost savings with Cognizant assetSERV

assetSERV Enables Global Collaboration at Major Food & Beverage Company

World Largest Food & Beverages Company faced a global marketing challenge: it needed a single, scalable digital asset management (DAM) system to centralize thousands of brand assets, reduce rising reproduction costs, speed time-to-market, support global collaboration and single sign-on, and provide a simple, mobile-responsive interface for thousands of users. The customer selected Cognizant assetSERV to meet these requirements.

Cognizant assetSERV delivered a cloud-scalable, device-agnostic DAM with an intuitive UI and advanced collaboration tools; within a year the platform hosted 5,000+ assets for 200,000+ users, more than 11 global billion-dollar brands were live, asset reuse exceeded 3× in six months, and annual cost savings were estimated in the hundreds of thousands of dollars—improving brand consistency, reducing asset reproduction costs, and accelerating time to market.