Case Study: Global Beauty Enterprise cuts costs and accelerates marketing with Cognizant assetSERV

assetSERV Consulting Enables Global Beauty Enterprise to Cut Costs and Speed Marketing with Digital Asset Management Solution

Global Beauty Enterprise, an international seller of beauty products operating in 39 countries, faced slow time to market, high distribution and compliance costs, and duplicated creative work because its legacy asset processes relied on manual downloads and shipping. The company engaged Cognizant assetSERV consulting services to evaluate digital asset management (DAM) vendors and define a unified, secure DAM strategy.

Cognizant assetSERV tailored and implemented an assetSERV Digital Asset Management solution—including a custom module separating viewing and downloading to enforce licensing—and drove adoption through targeted change management. The results delivered a 138% ROI in year one, $150,000 annual shipping savings from digital distribution, a 70% reduction in license penalties, 10% less time spent searching for and editing assets, and a 10% reduction in redundant photo shoots, accelerating marketing and lowering costs.