Case Study: Curology achieves 50% fewer manual documentation reviews and 10% higher signup completion with Cognito

How Manual Reviews Dropped More Than 50% After Implementing Cognito

Curology, a provider of accessible, personalized skincare via a modern web app, faced a twofold challenge: cumbersome identity verification that forced users to upload documentation (causing high drop-off and higher acquisition costs) and dermatology providers spending time on manual document reviews instead of patient care. To address this, Curology turned to Cognito for identity verification.

Curology’s engineers integrated Cognito into the signup flow with responsive support from the Cognito development team, resulting in immediate impact: signup completion increased by 10% (customers are 10% less likely to drop off during identity steps) and manual documentation reviews by dermatology providers dropped by more than 50%, freeing providers to focus on patient treatment.

Curology

Dan Weiss

Product Manager