Case Study: Brex achieves a 22% increase in onboarding conversions with Cognito

How Brex Uses Cognito to Improve Onboarding Conversions by 22%

Brex, a fintech that issues corporate credit cards and expense management tools for startups, faced a high rate of sign-up abandonment and lacked a modern onboarding solution that built confidence with financial partners. To streamline onboarding and secure higher-quality identity data, Brex evaluated and implemented a modern identity solution from Cognito.

Cognito’s low-cost, fast-to-integrate identity verification and onboarding solution was live in under one week, enabling instant customer onboarding. As a result, Brex improved onboarding conversion by 22%, reduced sign-up abandonment, accelerated customer growth, and continued scaling—raising over $317M in equity and $100M in debt from top investors.

Brex

Vince Cogan

General Counsel