Case Study: Under Armour achieves hyper-personalized mobile shopping with CognitiveScale

Under Armour - Customer Case Study

Under Armour, a leader in digital health and fitness, wanted to create a more immersive mobile shopping experience by blending story content and product content into a personalized feed. To do this, the company needed a better way to use its user data, surface long-tail content, and tailor recommendations based on real-time browsing, purchase behavior, and declared preferences. Under Armour worked with CognitiveScale and its Cortex platform, using the Engage AI solution.

CognitiveScale implemented an AI-powered mobile shopping experience that used machine learning and natural language processing to auto-attribute catalog content, build “Profiles-of-One,” and continually rank stories and products for each shopper, including anonymous visitors. The results included a 24% increase in story exposure, a 70% decrease in time needed to publish content, and increased revenue per visit, while also delivering real-time intelligence that kept improving with ongoing user feedback.

Under Armour