Case Study: Largest Omni Channel Retailers Store achieves real-time personalized shopping and higher sales with CognitiveScale

Largest Omni Channel Retailers Store - Customer Case Study

The Largest Omni Channel Retailers Store, one of the world’s largest omni-channel retailers, wanted to deliver a more relevant shopping experience for online visitors. The challenge was that about 80% of shoppers were anonymous, making it difficult to personalize the mobile shopping journey, even as the team experimented with gamified shopping and A/B testing to understand preferences.

CognitiveScale used its augmented intelligence platform with AWS infrastructure to apply machine learning to digital commerce, ingesting the apparel catalog and building real-time “profiles-of-one” from swipe-and-shop behavior and session data. CognitiveScale’s solution enabled same-session personalization for anonymous visitors, driving a 23% increase in sales per session and a 44% increase in customer and visitor engagement.