Case Study: Largest Media Corporation boosts TV ad engagement with CognitiveScale

Largest Media Corporation - Customer Case Study

Largest Media Corporation, one of the world’s largest media companies, needed a better way to understand what makes a successful TV ad. Working with CognitiveScale and its Cortex technology on AWS, the company was limited by publicly available metering services and hours of manual feature coding that offered only shallow insight into ad creative appeal, audience engagement, and sales effectiveness.

CognitiveScale ingested years of historical TV ads and engagement data to build machine learning and computer vision models that automatically identified ad attributes and surfaced actionable insights on creative elements, themes, and feature combinations. The result was a much deeper understanding of ad efficacy, a 14X increase in dataset features, temporal feature tracking, and more explainable insights that helped improve ad creative, engagement, and ROI for high-value audiences.