Case Study: Large Insurers Company achieves hyper-personalized underwriting and improved price-to-risk correlation with CognitiveScale AI

Large Insurers Company - Customer Case Study

Large Insurers Company worked with CognitiveScale to improve customer acquisition and underwriting across the insurance lifecycle. The company wanted to deliver more individualized experiences from prospecting and onboarding through policy management, while also tightening the link between pricing and risk to improve financial performance.

Using CognitiveScale’s AI solution, the insurer built a “Profile-of-One” for each prospect and customer by combining traditional account data with transaction history, inquiries, real-time images, notes, and data from cameras, drones, and sensors, along with relevant industry and public data. This gave underwriters richer insights for better decisions, enabled more personalized products, and delivered a hyper-personalized customer experience with improved price-to-risk correlation.