Case Study: Soho Flordis International streamlines global content operations with Cognitives

Soho Flordis International - Customer Case Study

Soho Flordis International (SFI), a global natural medicine company, needed a better way to manage content across more than 50 countries. Its marketing operations were fragmented across email and spreadsheets, making it difficult to gain visibility, maintain global brand consistency, and coordinate local and global teams in a highly regulated industry. SFI turned to Cognitives to help centralise its content operations and support its content strategy.

With Cognitives as a single source of truth for planning, production, publishing, and reporting, SFI streamlined workflows and approvals, improved collaboration across markets, and centralised content creation to support brand consistency. The platform reduced administration time, gave local teams more time for strategic work, and helped shift budget toward content amplification. SFI reported that 80% of its team, along with global markets and distributors, were up and running on Cognitives, and the company now has a clearer path to measuring content performance and future monetisation opportunities.

Soho Flordis International

Kate Brown

Global Social and Content Marketing Manager