Case Study: Monash University builds an agile digital newsroom with Cognitives

Monash University - Customer Case Study

Monash University wanted to use content as a differentiator and modernize how it communicated across its many campuses and faculties. To support this shift, it partnered with Cognitives and its content platform to break down silos, improve collaboration, and help the marketing team work in a more agile way.

Cognitives enabled Monash University to build a digital newsroom called Lens, with smart workflows to manage hundreds of contributors and streamline content production. The result was faster, more topical publishing across multiple research areas and a more nimble, agile content operation that could turn complex research into accessible news and insights for broad audiences.

Monash University

Fabian Marrone

Chief Marketing Officer