Case Study: Intowork Australia achieves brand consistency and streamlined content operations with Cognitives

Intowork Australia - Customer Case Study

Intowork Australia, a not-for-profit organization managing more than 13 brands across Australia, needed a better way to maintain brand consistency, centralize content operations, and gain visibility across multiple marketing teams. With teams working in silos and using different tools and processes, the organization turned to Cognitives to help unify its marketing activities and improve collaboration.

Cognitives implemented a central platform to serve as the system of record for all marketing content, allowing Intowork Australia to streamline content creation, reuse assets across brands, and retain control over brand alignment. The result was reduced administration time, improved efficiency, better collaboration, and cost savings that could be reinvested into marketing, helping Intowork stretch its budget further.

Intowork Australia

Paula Gething

Chief Marketing Officer