Case Study: Welch’s boosts engagement and click-through rates with Cognitiv

Welch’s boosts engagement 47% with Cognitiv

Welch’s aimed to boost consumer consideration and drive purchases of its Sparkling Juice during their Spring 2024 campaign. To achieve this, they partnered with the vendor Cognitiv and its deep learning technology.

Cognitiv’s algorithm identified high-intent consumers by analyzing celebratory content and detecting patterns among users with a history of purchasing soda and juice. This solution from Cognitiv resulted in a 47% higher engagement rate than the creative benchmark and a 25% increase in click-through rates for the campaign.

Welch’s