Case Study: Renowned East Coast Aquarium boosts ticket sales with Cognitiv's AI and rich media

Renowned East Coast Aquarium boosts ROAS 65% with Cognitiv

The renowned East Coast aquarium faced a challenge with seasonal declines in ticket sales and needed a new strategy to boost conversions and maximize ROAS. They partnered with the vendor Cognitiv to address this.

Cognitiv implemented its AI, leveraging first-party data to predict ticket buyers and target specific audiences like eco-conscious families. This solution, which optimized ads across CTV, display, video, and mobile, resulted in a 65% ROAS increase, a 325% improvement in CTR, and a 42% boost in conversion efficiency for the aquarium.