Case Study: a leading cruise line boosts qualified leads and conversions with Cognitiv

Leading Cruise Line boosts CVR 22% with Cognitiv

The customer, a leading cruise line, aimed to increase the number of qualified leads and bookings for its offerings. To meet this challenge, they partnered with the vendor Cognitiv and its deep learning technology.

Cognitiv implemented a solution that analyzed the full user journey beyond standard content targeting to determine intent. This approach allowed them to find new, ready-to-convert prospects. As a result, Cognitiv helped the cruise line outperform its CTV CPA benchmark by 66%, outperform its blended CPA benchmark by 45%, and achieve a 22% increase in conversion rate.