Case Study: Bufferin achieves higher awareness and site visits with Cognitiv Performance

Bufferin Powers Performance and Drives Awareness with Deep Learning

Bufferin worked with Cognitiv to improve brand awareness in the U.S., identify new customer segments, and drive site visits for its Bufferin and Silka brands. The campaign used Cognitiv Performance with OTT video as the primary program application, supported by programmatic display.

Cognitiv combined OTT video with programmatic display and a custom deep learning bidding algorithm to optimize in real time for site visits and video completion. The campaign exceeded expectations, temporarily paused when inventory sold out, delivered a 98%+ video completion rate, kept cost per site visit under $1.60, and drove a 3–6x increase in customer engagement.

Bufferin

Rich Briddock

Vice President of Paid Media and Analytics