Case Study: Arm Candy lowers CPL and improves lead quality with Cognitiv

Arm Candy cuts CPL 84.2% with Cognitiv

Arm Candy, a marketing agency, sought to decrease cost-per-lead and improve the quality of programmatic leads for their client Industrious. To address this challenge, they partnered with the vendor Cognitiv, leveraging its ContextGPT and deep learning capabilities.

Cognitiv implemented a custom AI-driven solution that utilized deep learning for precision audience targeting. The campaign delivered exceptional results, achieving a 64.3% decrease in cost-per-lead in April and an 84.2% decrease in May. According to Arm Candy's Director of Ad Operations, Cognitiv drove a 90% lower cost-per-acquisition compared to other audiences, making it their highest-performing prospecting channel.

Arm Candy