Case Study: Jaguar Land Rover Experience boosts ROAS by 448.7% with Cognition Agency

Jaguar Land Rover boosts ROAS by 448.7% with Cognition Agency

Jaguar Land Rover Experience (JLRE), the corporate event division of Jaguar Land Rover, faced a challenge with its fragmented and untrackable Christmas campaign strategy. The previous ad-hoc approach lacked a cohesive message and was resulting in declining sales. Cognition Agency was appointed to develop and execute a unified campaign to drive sales.

Using its unique Cognition Brain methodology, Cognition Agency implemented a data-driven, multi-channel strategy. This included comprehensive audience research, a clear messaging framework, and targeted campaigns across email and paid search. The solution delivered a 448.7% increase in return on ad spend, a £10.37 return for every £1 spent, and a 77% reduction in marketing spend for JLRE.

Jaguar Land Rover