Case Study: Art Institute of Chicago enhances museum visits with Cogapp’s My Museum Tour

Art Institute of Chicago launches My Museum Tour in weeks with Cogapp, spanning 273 galleries and 300,000 works

The Art Institute of Chicago, a renowned fine-arts institution, faced the challenge of helping its visitors navigate its vast collection and overwhelming physical space. To boost in-person engagement and facilitate easier exploration, they partnered with digital agency Cogapp to develop a new online platform integrated into their existing website.

Cogapp developed "My Museum Tour," a feature consisting of a React-based Tour Builder and a Laravel/Twill-powered Tour Viewer. This solution allows visitors to explore museum-curated tours or create and share their own personalized tours of up to six artworks. Cogapp's work successfully bridged the gap between the digital and physical experience, providing a streamlined, supportive tool that enhances visitor navigation and personalization, all while seamlessly integrating with the museum's established technical infrastructure.

Art Institute of Chicago