Case Study: UK Government improves arts venue reopening guidance with Cog Design

UK Government guides audiences safely in 21 days with Cog Design

The UK Government's performing arts sector faced the challenge of adapting to new health and safety guidelines for reopening venues during the Covid-19 pandemic, requiring significant changes to ticketing, audience management, and communication strategies. Cog Design provided strategic guidance and digital solutions to help arts marketing teams navigate these new requirements.

Cog Design's solution involved leveraging existing online ticketing systems to facilitate contactless e-ticketing, pre-ordering of refreshments, and NHS Test and Trace data collection. They also emphasized the critical need for clear digital communication of health guidelines and ensuring website accessibility. The implementation helped arts venues prepare for a safe reopening by making their websites a central hub for ticket sales, safety information, and audience reassurance, with Cog Design offering ongoing support to their clients.

UK Government