Case Study: Bournemouth Symphony Orchestra creates a personalized digital concert library with Cog Design and Spektrix

Bournemouth Symphony Orchestra sells 38,000 digital tickets in six months with Cog Design

The Bournemouth Symphony Orchestra sought to improve the digital experience for its growing online audience. Their pre-pandemic website was not designed to host on-demand concert recordings, making it difficult for users to find content after the live stream had ended. They partnered with Cog Design, utilizing the Spektrix system, to create a more personalized experience and to build upon their successful digital concert offerings.

Cog Design implemented a bespoke digital library page, accessible via the site's navigation. This solution provided a personalized area for logged-in users to access all their on-demand recordings and offered exclusive content to incentivize account creation. The project was highly successful, resulting in the sale of 38,000 digital tickets in six months and increasing the orchestra's overall audience by nearly 30%. The work was so effective it was later showcased by the UK government as a best practice example.

Bournemouth Symphony Orchestra