Case Study: University of South Florida modernizes student recruitment with Coffee + Dunn and Microsoft Dynamics 365

University of South Florida reduces marketing production time with Coffee + Dunn

The University of South Florida sought to modernize its student recruitment but faced challenges with disparate systems that prevented personalized, automated communication and a single view of student engagement. To address this, they partnered with vendor Coffee + Dunn to leverage Microsoft Dynamics 365.

Coffee + Dunn developed a custom, branded event management portal using Dynamics 365 for Marketing, along with Power BI dashboards for analytics. This solution centralized event management, reducing production time and marketing costs for the university. The results enabled the team to focus more on strategic events that streamline processes and increase recruitment.

University of South Florida