Case Study: Rush Enterprises boosts customer retention and survey engagement with Coffee + Dunn

Rush Enterprises boosts campaign execution 10x with Coffee + Dunn

The customer, Rush Enterprises, faced challenges with customer retention and a failed prior implementation of Dynamics 365 Customer Insights – Journeys, which led to inefficient segmentation, manual processes, and low system adoption. To address this, they partnered with vendor Coffee + Dunn to optimize the solution and enhance their marketing efforts without overextending resources.

Coffee + Dunn remediated the system configuration, implemented marketing best practices for dynamic segmentation, and deployed survey functionality with centralized insights. This solution led to a 10x increase in campaign execution and a 3.5x rise in survey engagement within 30 days, validating their customer retention strategy with a 4.6/5 survey approval rating.

Rush Enterprises