Case Study: Northrop & Johnson boosts newsletter engagement and marketing insights with Coffee + Dunn and Microsoft Dynamics 365 for Marketing

Northrop & Johnson boosts newsletter open rates to 29% with Coffee + Dunn

Northrop & Johnson, a luxury yacht company, faced a challenge with its email marketing, as its standalone tool provided no in-depth visibility into results or integration with its CRM. They sought a more integrated platform to oversee and measure marketing efforts and partnered with vendor Coffee + Dunn to implement Microsoft Dynamics 365 for Marketing.

Coffee + Dunn collaborated with the client to create an on-brand newsletter and build a segmented customer journey within the new platform. This provided Northrop & Johnson with full insights into email performance and individual contact behavior. The results were a significantly higher open rate of 29% and a click rate of 5%, allowing for continuous improvement of their marketing strategies.

Northrop & Johnson