Case Study: Northrop & Johnson boosts event RSVPs with Coffee + Dunn's automated Dynamics 365 for Marketing solution

Northrop & Johnson boosts event RSVPs to 60% with Coffee + Dunn

Northrop & Johnson, a global luxury yacht company, faced a challenge in efficiently managing its numerous global events from initial promotion to final analytics. The company engaged vendor Coffee + Dunn to implement a more automated event management process using Microsoft Dynamics 365 for Marketing.

Coffee + Dunn developed an automated customer journey using Dynamics 365 for Marketing to handle event communications. This solution resulted in a 60% total response rate from invitees for the first automated event, with 20% registering from the initial invite and an additional 10% from a follow-up. This automated process represented a significant increase in RSVPs over their previous manual efforts.

Northrop & Johnson