Case Study: Montgomery County Community College transforms student engagement with Coffee + Dunn and Microsoft Dynamics 365 Customer Insights – Journeys

Montgomery County Community College gains a 360-degree student view with Coffee + Dunn

Montgomery County Community College sought to optimize its technology stack to transform and enhance student communication and engagement. The college needed a solution to automate and personalize its outreach, moving beyond its existing manual processes to build richer student relationships and improve success rates. They partnered with Coffee + Dunn to implement a solution using Microsoft Dynamics 365 Customer Insights – Journeys.

Working with Coffee + Dunn, the college integrated Dynamics 365 to provide personalized communications and centralized visibility into campaigns. The solution automated recurring communications and leveraged data to gain deeper insights into engagement. As a result, MCCC now has a centralized space that provides a 360-degree view of students and their individual journeys, combining all data, information, and scheduling.

Montgomery County Community College